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Jaime Sidani

Jaime Sidani

Program: Biobehavioral Cancer Control


My research focuses on the intersection of media and health, with a particular interest in investigating how we can use media and technology in ways that promote health. My work has examined the association between social media use and mental health outcomes, the spread of misinformation on social media, and online marketing of emerging tobacco products (e.g. hookah, e-cigarettes). Much of this work uses novel methodologies such as combining in-depth qualitative, quantitative, and social network data. I am currently conducting pilot trials in area high schools to test a media literacy-based tobacco prevention program as well as a large-scale study investigating nicotine and tobacco misinformation on youth-oriented social media platforms. As a part of my research, I utilize community-based participatory methods, especially when working with adolescents and emerging adults. I am also committed to developing the research, presentation, and publishing skills of undergraduate and graduate students by providing enriching mentoring opportunities.

Research Interests and Keywords
  • adolescent health
  • health communication
  • misinformation
  • Social Media
  • tobacco prevention
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